DESIGN FRANCE: INNOVATION & INSPIRATION

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THE IMPORTANCE OF INNOVATION IN FRENCH INDUSTRIAL AND EQUIPMENT DESIGN Throughout history, innovation, be this in terms of materials, technology or production processes, has opened new horizons in the field of creation. The younger generation of French designers show a growing understanding of the importance of innovation as a source of inspiration for the design of consumer products. This is why they are first to experiment with them. The exhibition Design France: Innovation for Inspiration presents a multi-disciplinary panorama of contemporary French design. The show is made up of around fifty up-to-date products, created by designers working independently and in companies. The objects shown represent all sectors of French industry : aeronautics, automobile, household electrical goods, hifi sound systems, telecommunications, products from our living environment, fashion and clothing, cosmetics, food... and will be shown in the form of finished products or models (depending on the size). Each product is selected under the following criteria : the pertinence of the concept, the aesthetic originality and the quality of the production. This exhibition demonstrates the originality, the diversity and the quality of French design today. While proving at the same time, if needs be, the added value factor that design contributes to products made by French companies. In parallel with the exhibition there will be held a series of conferences featuring French designers and guest speakers. The main event will take place on the 19th September, on the afternoon of the inauguration day. During the same period, exchanges will be set up between the French and Portuguese design schools. Furthermore, workshops run by professional designers invited from France will be an important part of this programme. — PARTICIPANTS Absolut Reality Ad hoc Design Alban S Gilles Alexis Tricoire Bruno Houssein C Gamba & D Mathieu Cholet & Le Deun Christian Gavoille Christian Lacroix / MBD Design Christophe Pillet Denis Favre Dominique Mathieu Dragon Rouge Éric Jourdan Erwan & Ronan Bouroullec     Flavien Théry François Bauchet Frédéric Ruyant Fritsch & Associés Hedi Slimane Jean Nouvel Kristian Gavoille Laurent Fort Marc Newson Marité & François Girbaud Martin Szekely Michel Tortel Noé Duchauffour-Lawrence Ora-Ïto Pascal Mourgue     Patrick Jouin Ph Cholet Le Deun Philippe Starck Pierre Soto P'Référence Renault René Barba Saguez & Partenaires Sismo Design Stéphane Bureaux Thibault Desombre Tortel Tsé & Tsé associées — VENUE: Torreão Nascente da Cordoaria Nacional DATE: September 20 - November 02 //Organization: VIA //President: Philippe A. Mayer //Managing Director: Gérard Laizé //Head of Mission: Katie Kennedy //Communication: Frédéric Hubin //Scenography: Yves Gradelet //Production: Philip Beroske //Installation: Audace //Partnership: Ville de Paris, AFAA, Renault, CODIFA //With the kind participation of the French Embassy in Portugal //Coordination: Guta Moura Guedes [EXD] //Production: Bruno Sequeira [EXD] //Assistant: Rute Arnóbio [EXD]