EXD MASTER CLASSES [↑] Images 
AN INTENSIVE AND MULTIDISCIPLINARY MINI-COURSE

A new series of theoretical presentations invites specialists from the fields of industrial design, architecture, and communication design to offer further reflection on the theme "Beyond Consumption" during ExperimentaDesign's opening week.

These are areas chosen for their close relationship with different forms of consumption, either considered in terms of traditional market-related issues or taking into account the hidden dimensions of cultural consumption. Be it through the construction of the urban and iconographic landscape or the invention of new objects and uses readily fed into the system, these fields actually define in creative terms where consumption is heading.

The EXD Master Classes are an intensive 3-day seminar that allows for a unique proximity to 15 renowned personalities whose personal experiences and specific research interests bring in precious insights into the biennial's subject matter.

Classes take place in parallel and stimulate each student to tailor a course according to his or her specific needs, regardless of professional background or areas of disciplinary interest.



COURSE STRUCTURE

 
 
 
  ARCHITECTURE   INDUSTRIAL DESIGN   COMMUNICATION DESIGN

 
 
 
 
18 Sept.    09:30 
11:30 
  Yehuda Emmanuel Safran

Twelve dialogical and poetic strategies.
  Hans Maier-Aichen

Idea factory - Global challenge within a worldwide recession.
  Paul Farrington

Building new interactive relationships between graphic design and music.

 
 
 
12:00 
14:00 
  Beatriz Colomina

Beyond Consumption: Skinless Arquitecture.
  Ross Lovegrove

Future sense...towards a new physicality.
  Ian Anderson

 
 
 
 
19 Sept.    09:30 
11:30 
  Hans Ibelings

Consumption and post consumption current architecture and architecture criticism.
  Matali Crasset

Empathy, generosity, hospitality, technology.
  Piotr Szyhalski

Food for thought: Consuming ideas / ideologies.

 
 
 
12:00 
14:00 
  Deyan Sudjic   Ron Arad   M/M Paris

10 things we love.

 
 
 
 
20 Sept.    09:30 
11:30 
  Wouter Vanstiphout   Jeremy Myerson

All together now: Making design work for everyone.
  Max Bruinsma

The interface is the message.

 
12:00 
14:00 
  Jam Session



VENUE: Palácio Foz
DATE: September 18, 19 and 20

//Concept and Coordination: ExperimentaDesign //Production: Luisa Ramos [EXD]
//Assistente: Assistant [EXD] //Partnership: Instituto da Comunicação Social
//Support: Goethe-Institut, Fundação Luso Americana para o Desenvolvimento