The theme of the ExperimentaDesign 2005 completes a cycle. In 2001, the theme ‘Modus Operandi’
reflected an interest in specific ways of producing culture in the diverse areas of design, art and architecture. In 2003, ’Beyond Consumption’
laid the foundations for a broader discussion of the figure and the position of the consumer, spectator and user. Now, in 2005, The Medium is the Matter will focus on the media and the transmission materials perceptible in the gap to be found between creator and receiver.
"The Medium is the Matter targets communication media and communicative objects - a realm where sometimes matter seems less important than the messages it conveys, and in which the interactions between those who create and those who receive become the actual product." (Max Bruinsma, guest curator).
The Medium is the Matter explores the communication process, its agents, mediators, producers, products and by-products. In the fast-changing and expanding global networks, communication exchanges take place through such densely codified media that they generate more meaning than the message they are supposed to transmit.
As it is fed through mediation mechanisms, formatted in different visual languages and codes, shuttled back and forth between subjects, the message is morphed into a complex and composite matter, made up of alternative layers of meaning and intentionality added by each producer/recipient.
Matter enters into a new dimension, as different resources, materials and production tools are fused to create original and daring alternatives that enhance the performance of their applied use. The limits of matter and materials are probed as science, technology and art begin to operate in the same sphere of interest and join efforts in both practise and research, yielding surprising results.