VODAFONE: THE REASON FOR THE SPONSORSHIP

Vodafone Portugal’s sponsorship of this initiative chimes naturally with its Corporate Citizenship philosophy that has been a feature of the company since it was founded over a decade ago. As the second biggest Portuguese telecommunications operator which pioneered the launch of 3rd Generation Mobile (3G/UMTS) in Portugal, and the operator with the widest range of innovative products and services, Vodafone is the main driving force behind the growth of the mobile sector and contributes decisively to the development of the Information and Knowledge Society.

Conscious of the responsibility that stems from its position in the Portuguese market, Vodafone Portugal is known for its ethical and professional behaviour and its concern for the society of which it is part. As a corporate citizen, Vodafone is extremely active in the field of Social Responsibility, with its charitable and philanthropic activities, major investments and donations to fire detection and fighting and beach safety projects, and its development of specially designed computer and mobile telephony systems for people with special needs.

Education and Culture, in their many forms, also feature in Vodafone’s Social Responsibility policies. In addition to providing bursaries and sponsoring specific projects, Vodafone has also, among other initiatives, supported the Serralves Foundation and is the exclusive sponsor of the João Carreira Bom Prize for Newspaper Columnists.

It is in this context that Vodafone’s sponsorship of the EXPERIMENTA DESIGN 2005 – Lisbon Biennial falls, an initiative whose focus on modernity and functional and aesthetic innovation closely match Vodafone’s social stance.

Luísa Pestana
Director, Corporate Communications, Governance Support and
Corporate Social Responsibility, Vodafone Portugal
President, Executive Committee, Vodafone Portugal Foundation

IKEA AT EXPERIMENTADESIGN2005

The participation of IKEA as a specific associated trademark in EXD05 couldn’t be more opportune to our concept. If Experimenta suggests that “The medium is the matter” so, if not from here, from where should we present to all the Iberian Peninsula the new IKEA PS 06 collection. A vanguard collection, very free and fun, that suggests a good measure of experimenting new materials and production techniques.

For more than sixty years, IKEA is offering well designed and functional furniture and decoration to the majority of people. Its contribution to the democratisation of design is undeniable. In its origins, its presence was limited to Scandinavia, but nowadays it has a worldwide reach, gathering fans in more than 33 countries.

At IKEA, the inspiration to create and design comes from several sources: the way people live, their needs, the nature, the different cultures... During the journey of this interior process nourished from all the exterior, it is essential to have the curiosity and the need to know the last tendencies in design – the new values, the projects – that enrich the heterogeneous imagery of IKEA, or not.

And we can’t forget how stimulating it is to share knowledge and experience. At EXD05, Lars Engman, the highest responsible in design at IKEA, presents the new collection IKEA PS 06 and will also attend as professional guest of the Open Talks and lead the workshop that will take place at the 18th September. Come and see what happens when the wildest ideas become the wisest solutions.

André de Wit
General Manager, IKEA Ibérica, S.A.



“There is plenty of good design in Portugal and it is a great satisfaction to be able to present the new collection IKEAPS 06 for the Iberian Peninsula in the fantastic and stimulating landmark event that is ExperimentaDesign”.

Lars Engman
Head of Design, IKEA

SACYR VALLEHERMOSO

Sacyr Vallehermoso (SyV) is a company that has been designed and dimensioned for the Iberian Peninsula: an integrated and diversified business group operating in the areas of construction, real estate, patrimony, concessions and services.
One of the group’s priorities is the recognition of the importance of design and architecture and their related projects as essential cultural features and as adequate responses to the urban and infra-structural needs of our environment.
The support granted by Syv to ExperimentaDesign and their exhibition S*Cool Ibérica is an extension of Sacyr Vallehermoso’s commitment with society, aimed at fuelling relationships between institutions and promoting design as a guarantee of future progress. A token of this commitment are the activities of the Sacyr group, through their respective companies:
- Construction: Sacyr is responsible for this activity in Spain, Chile and Italy; Somague is responsible for implementing it in Portugal and Brazil
- Real estate: through Vallehermoso in Spain and Somague Imobiliaria in Portugal.
- Real estate patrimony: Testa Inmuebles in Renta is one of the largest companies devoted to building rental
- Facilities concession: Itinere joins together all the group’s participations in high-way concessions
- Services: Valoriza heads a group of companies that develop complementary activities to the ones mentioned above. These activities possess a high added-value coefficient, including management of the water cycle, desalinization, waste management, building maintenance, management of service and cogeneration stations, among others.

Diogo Vaz Guedes
Vice-president

BOMBAY SAPPHIRE - EXPERIMENTADESIGN 2005

Bombay Sapphire has a very strong link with the world of design, thus is in itself a true design piece, combining beauty and functionality, and being immediately recognized all around the world through its striking blue glass designed bottle.

Bombay Sapphire began its association with the world of design in the 1990s, when internationally acclaimed designers first created their versions of the ultimate martini cocktail glass inspired by Bombay Sapphire. Today, this Bombay Sapphire inspired world, embraces a broad range of design disciplines including ceramics, textiles and furniture.

The association Bombay Sapphire / Experimentadesign 2005 fits perfectly in our strategy to support design. It is a link between Bombay Sapphire and the design world and shows our strong commitment to support the largest design exhibition in Portugal.

Enric Martori
Marketing Director

CTT SPONSORS EXD05

Following the previous participation in the Design 2003 Biennale of Lisbon, CTT Correios de Portugal will once again sponsor and be involved as an associated brand in the “Experimenta Design 2005”, an important national and international event that will take place in Lisbon between 16th September and 30th October 2005.

CTT Correios de Portugal, one of the main Portuguese corporate groups and the leader of the postal sector, are keen to be associated with important modern projects and events, such as EXD’05, which are part of the social and cultural life of Portugal.
The Portuguese post office offers integrated solutions within the communications and logistics market, responding with efficiency and quality to both individual and corporate customer demands. Innovation is the key word which defines the new business strategy of CTT Correios de Portugal.

In this EXD’05 event, CTT will send out invitations and the CTT brand will be used to attract new customers and aim to build on the spirit showed at the 2003 event, where stamps and special packs were issued and the participation in the Show Window project were the high lights of CTT involvement.

Miguel Salema Garção
Communication Director

JCDECAUX RENEWS ITS SUPPORT FOR EXPERIMENTADESIGN 2005

Following the success of Experimentadesign 2003, JCDecaux is renewing its support for the latest 2005 event. After our two year long partnership, we believe that this is a national project of which we may all feel proud and fully deserves our continued support to ensure its future success.

In its position as Nº 2 worldwide in Exterior Advertising, and Nº 1 in Europe, JCDecaux has always been concerned with the aesthetics, modernity and functionality of its display equipment.

With these concerns always to mind, it is with the greatest satisfaction that JCDecaux again commits its support to this project of international relevance given both its representation of design culture and its promotion of Portuguese industrial architecture.

Ruy Vieira
Managing Director, JCDecaux Portugal

LUFTHANSA

As one of the leading global airlines Lufthansa is a catalyst of innovation that crosses and transcends borders. As much as we carry passengers from one place to the other we connect different perspectives and, by doing so, create a global concept and an easily recognisable brand.

Experimenta draws in reknown artists, creative and aesthetic masterminds from all over the world presenting the medium as the matter, while we provide the medium of transportation. The aesthetics of flying has not lost any of its fascination since the days of the beginning of manned flights more than a 100 years ago.

Worldwide mobility is an expression of modernity, our contemporary society and a concept which, in fact, has only opened up to the wider society in recent decades. As a globally operating airline with 90,000 employees operating and working in more than a 170 cities in almost 100 countries, our products have become a design microcosm from applying design to shapes and forms of the sheet metal used for building aircraft bodies to the signage at airports, from the uniforms of cabin attendants reflecting the changing fashions of their eras, to the cutlery especially designed to create a positive and lasting on-board experience.

Corporate design is key to visualise brand values and instrumental to make a brand recognisable around the globe. Our objective, apart from convenience and seamlessly travelling long distances is the well-being of our passengers. For us this also an aesthetic issue, second only to the overriding concern for the safety of the passengers on board and on the ground.

We realise a customer’s perception of a globally operating brand like Lufthansa will always be a matter of perspective but formed by an interpretation which we would like to inspire, for instance, by the design we apply to our products and by the partnerships we form beyond our own industry. Our corporate citizenship extends to a sincere engagement in social and cultural matters – in that respect we operate ‘glocally’ - as a global company in local markets. Therefore we are proud to be considered an associated brand of the EXPERIMENTADESIGN 2005 in Lisbon.

Frank Wagner
General Director for Portugal

MEMORANDUM

It is with great pleasure that Memorandum joins Experimenta Design – Bienal de Lisboa 2005, a project of great cultural importance in our country, through a partnership with common interests and goals.

Experimenta Design – Bienal de Lisboa 2005 represents communication, innovation, design, boldness, image and message, which are essential in the contemporary world. Our association to this project, groundbreaking both nationally and internationally, is therefore explained.

These ideals are ever present in our business project and express our concern for presenting work of great quality and innovation. Furthermore, this is the right opportunity to invite many of our clients and friends to participate in this important event.

This partnership is based on the collection of all the national and international information concerning Experimenta Design – Bienal de Lisboa 2005 and afterward executing the qualitative analysis of this information. The purpose of this analysis is to make an assessment of the awareness of this event in the media.

Nogueira Fresco
International Business Manager

SUPER BOCK SUPPORTS EXDO5

Once again Unicer associates to ExperimentaDesign (EXD), supporting the 2005’s edition of this design and artistic creation exhibition through it’s beer brand Super Bock.

This support, of the most important national beer brand, is related to the social responsibility policy of Unicer’s Group, which seeks to contribute to the execution of all the events that have, as a final purpose, the unequivocally affirmation of Portugal’s cultural identity in the world.
Being innovation the key factor to a nation competitiveness, the support to major events, that have international countenance, is part of the strategy of the most innovated and creative Portuguese beer brand.

The relevance that Super Bock attributes to this area of human creation, where the association of forms, colors and textures that germinate in the designers creative minds are rising today what will be the future, allows it to share the same values with the Lisbon Biennale.
Despite acting on different levels, Super Bock and ExperimentaDesign have the same objective, rising the national culture and promoting innovation and creativity.

Unicer hopes that, Super Bock and ExperimentaDesign altogether, will be able to accomplish authentic moments of emotion and sociability.

Joana Queiroz Ribeiro
Communication and Institutional Relations Director