Erik Adigard, with partner Patricia McShane, is co-founder of M-A-D, a small interdisciplinary design firm based in Sausalito, CA.
Activities include graphic and interaction design, imagery, video and art installations. After producing experimental designs for various magazines-, Adigard turned his focus to new media, creating a series of experimental interfaces.
His work has been recognized for contributing new ideas in branding, print and web design, advertising and concept development to organizations such as ABC/Disney, Apple, Lotus, Microsoft, Sony and Wired Magazine. Erik Adigard's work has been featured in publications world-wide and he has received numerous awards, including the 1998 Chrysler Award for Innovation in Design.