I love aircondition
13.05.2009
14:33

Actually I love Delhi, even so it took us a while to arrive here and find our way through this hot chaos, this madness, which is so special. Can you imagine a city, where the traffic is absolutely crazy, but it always moves? The centimeters between the different carriages (and there are many different kinds) freak you out at the beginning, but after a while you can’t stop but wonder, that there is always a smooth and almost elegant way of constant movement - in a city of 14 million!

Staying at cks was also a peaceful retreat, a place of safety and sanity. cks in Delhi is a team of about eleven people, including Aditya Dev Sood, founder and CEO. There is another office in Bangalore, and a newly founded one in Mumbai.

This office here is located in a rather good neighbourhood, in a residential area, the office is in the ground floor of the private house of Aditya. It has two entrances, tow different sides to one piece.

the private entrance of Dr. Sood

the private entrance of Dr. Sood

 

the official entrance of cks

the official entrance of cks

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cks is a consulting company in design research. Their clients can be mobile phone companies, who need to understand more about their future market. The three offices are based in three different areas of india very much on purpose, to be able to cover this big country in the north west and south. The main work is based on field research, but the creative work is to analyse and evaluate the data taken from the field trips and not only to come up with interesting information, but conclusions and maybe proposals of how to take the right steps and maybe develop new business ideas. The people working in field research are usually a mix of designers and ethnologists - in our special case Rahul, in charge for research and originally trained in communication design took the driver of cks with him for this short field trip.

Rahul and the driver discussing where to go

Rahul and the driver discussing where to go

We joined them to a town at the edge of Delhi, trying to “haunt” shop owners, who are willig to spend some time to talk with him about the topic of the specific research he is working on. In all the other studios we never left the office, but in this case we thought it is important to do so, to understand the way of working better. It lead us to another part of the city, very interesting, but believe me, we loved the aircondition even more.

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Rahul talking to a shop owner

Rahul talking to a shop owner

there are always curious poeple

there are always curious poeple

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Rahul, the driver of cks and Eva

Aditya Dev Sood is a highly intellectual man and it is a thrill to talk to him. His argument about the rapid and explosive changes in this country over the last two decades gave me an idea of the speed of change this place is going through. So many possibilities, so many new options. And it will be different again in ten years from now. The impact for example mobile telephones will have on the development of the country is one of the things cks has been carefully looking at in the last years.

Then again there are many more things we aboserved at cks, that make this place very different from the others, but I will need some time to reflect and present the information in the exhibition Pace of Design. 

Next stop is Hong Kong visiting Michael Young.


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