The focus on creativity and human capital is essential to develop a modern and competitive economy. The specificity of the creative economy with its transversal logic  -interdisciplinary, trans-sectorial - where everything is related, calls for a new approach of development and experience exchange between the different sectors. experimentadesign initiates a series of symposia dedicated to this theme, looking to boost the spirit of initiative and entrepreneurship of Portuguese players.

Organized in collaboration with the British Embassy in Portugal and Trade&Investment UK, this first symposium features among its guest speakers Sir John Sorrell, President of the London Design Festival and President of The Sorrell Foundation. The event brings together dozens of participants from different areas within the creative industry, from 3 main countries: Brazil, United Kingdom and Portugal.

Case studies, successful and unsuccessful projects, examples of hubs and creative clusters are examined in the format of discussions, presentations and workshops. The methods and barriers of the creative process in the face of social innovation will also be the subject of discussion, as well as its relationship with industry and influence in the socio-economic development.
Production experimentadesign/ In collaboration with British Embassy Lisbon, Trade&Investment UK/

Photo: © Pedro Seixo Rodrigues, 2011
13 and 14 Oct

Lounging Space
Antigo Tribunal da Boa-Hora
Largo da Boa-Hora, 13
1200-062 Lisboa

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Subway: Linha Azul, Linha Verde – Baixa-Chiado
Bus: Terreiro do Paço – 36/ 44/ 709/ 711/ 714/ 732/ 740/ 745/ 759/ 760/ 781/ 782/ 790/ 794/
Tram: 28E

Free admission,
according to room capacity

Registration: welcome@experimentadesign.pt





10:00—10:10
OPENING—
Guta Moura Guedes, experimentadesign (PT)

1
10:10—10:55
TALK and Q&A—
The Age of Creativity
Sir John Sorrell (GB)

2
11:00—11:55
PRESENTATION and Q&A—
Case studies from the present
David Pearson (GB)
Richard Tarvin (GB)
Simon Myers (GB)

3
12:20—13:30
PRESENTATION + DEBATE—
Creative Economy, measuring the impact
Renato Flores (BR)
Jorge Braga de Macedo (PT)
Moderator: Luis Mergulhão (PT)

4
15:00—16:30
PRESENTATION—
Creative cities, incubators and clusters
Caio Luiz Carvalho (BR)

DEBATE—
Paulo Soeiro Carvalho (PT)
Luís Serpa (PT)
Caio Luiz Carvalho (BR)
Moderator: Vitor Belanciano (PT)

5
17:00—18:00
DEBATE—
Barriers to growth and success factors in the creative economy
Ana Teresa Lehmann (PT)
Nuno Artur Silva (PT)
Moderator: Camilo Lourenço (PT)

18:00—18:45
CLOSING SESSION—
Guta Moura Guedes (PT)
Sir John Sorrell (GB)
Carlos Nuno Oliveira, (PT)




10:00—10:10
OPENING SESSION—
Guta Moura Guedes (PT)

6
10:10—11:00
TALK and Q&A
Creativity and Education
Sir John Sorrell (GB)

7
11:20—12:45
DEBATE—
Social Innovation and other attainable utopias
Maria Ana Botelho Neves (PT)
Ângelo Campota (PT)
João Wengorovius Meneses (PT)
Moderator: Vera Sacchetti (PT)


WORKSHOPS—
8
14:30—16:00
O poder da marca*
Sofia Patrício (PT)

9
 
10
14:30—16:00
Strategies for a successful internationalization Ingredient - Designed for Global Growth
Richard Tarvin (GB)
Creative business success: the ingredients
Simon Myers (GB)

11

14:30—16:00
Money for old rope: repackaging the classics
David Pearson (GB)

12

16:30—18:00
Posicionamento, criatividade e empreendedorismo de guerrilha*
André Rabanea (BR)

Registration: welcome@experimentadesign.pt

*These 2 workshops will be conducted in Portuguese with no simultaneous translation.

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