Is a product designer born in 1956. For Naoto Fukasawa designing shape is to give form to values that people tacitly share and wish for. He visually captures these values and draws the exact outline of them.
His ability for visualising such unseen outlines for things is not easily worded and described; nonetheless, people are convinced by his ability when they experience his design. Fukasawa’s notions and expressions to approach essential values of things through design travel beyond borders or domains and his thoughts are well respected internationally. His concept for finding hints in the subconscious behaviour of people, which he named “Without Thought”, is most known and he runs “Without Thought” workshops to share his thoughts.
Fukasawa collaborates with global leading companies and brands, in countries such as Italy, France, Germany, Switzerland, Spain, Scandinavian and Asian nations, while consulting leading Japanese companies locally. His area of work is broad and he is involved in various fields in design beyond categories. Consultancy work for Japanese companies are mainly focused on evaluating their corporate strategies in line with the mean of sociality and how we define quality of life, in order to direct the companies towards where society is inevitably heading. Such consultancy work extends as far as visualising design for their products, which marks the company’s social responsibilities, as well as visualising their corporate strategies and Fukasawa‘s work has helped them achieve countless successes.