Conscious of the role of design and creativity in social innovation, experimentadesign created Design Response, an initiative to address one of the most important and complex contemporary subjects.

Design Response is a unit for innovation and development with the objective of developing solutions through design for challenges that are faced by contemporary society and promoting values of inclusivity, sustainability, validation and citizenship. The adopted methodology is based on a project process that analyses and articulates human, material and social factors in a perspective pointed towards response efficiency as well as its quality as a cultural product.

Thus, Design Response stems from experimentadesign's commitment to incisively and proactively intervene on the current context, involving and mediating the dialogue between institutions and civil society agents, companies, the creative community and stakeholders. It is a unit for the application and operationalization of knowledge, of research and above all, for the production of reality.

As a unit that applies design to different realities and contexts, Design Response transversely acts within the area of sustainability, with a special focus on social innovation and the environment. In the scope of optimizing results, it seeks to capture and converge efforts from different quadrants, calling upon the contributions of disciplines as diverse as sociology, economics, anthropology and psychology, among others.

Design Response develops projects in the areas of service design, social design, strategic design, research design, system design and product design.