CARTAZ PACIFICA (poster), 2009





In this original typography, each letter of the alphabet corresponds to a band of colour, whilst the numbers correspond to the central element of the identity, closing it. As people write their names, they create their own version of the logo, individually customizing Pacifica’s identity. The poster exemplifies the use of this language with the participants’ names (digital artists, interactive designers and musicians). Typeface available for free download at www.thisispacifica.com/freefont