LUST is a multidisciplinary graphic design practice established in 1996 by Thomas Castro, Jeroen Barendse and Dimitri Nieuwenhuizen and based in The Hague. LUST works in a broad spectrum of media including traditional printwork and book design, abstract cartography and data-visualisations, new media and interactive installations, and architectural graphics.
LUST’s design methodology is process- or generative-based, founded upon the development of an analytical process which leads eventually to an end-product that designs itself. Moreover, LUST is deeply interested in exploring new pathways for design at the cutting edge where new media and information technologies, architecture and urban systems and graphic design overlap. This fascination led to the establishment of a new research-based media & technology laboratory dubbed LUSTlab, in the summer of 2010.