DESIGNWISE is a brand that edits original products and objects created by Portuguese designers. DESIGNWISE is not a specialized collection, nor is it dedicated to a specific category of objects. Its products span different scales and universes: of materials, uses and price.

What gives unity to these apparently diverse objects is the fact that they all "tell a story", often with unexpected humour. These stories may be imagined by the designer, or simply created by the users when they appropriate the objects into their own personal universes.