30MS - trinta moios de sal is a brand that develops its activity on the premises of the contemporary interpretation, technique and aesthetics of traditional Portuguese culture.

At 30MS we work with Portuguese material culture to create unique objects, using traditional formal references with new meanings, taking advantage of the observation and study of traditional knowledge and customs, offering the contemporary consumer an experience through processes of identification and not of pure nostalgia.

Today the incorporation of design in crafts is a necessity and an opportunity. It is a way of relating know-how with knowing what to do. Jointly exploring the possibilities of the techniques and materials used by craft, trinta moios de sal looks at creating a new generation of differentiated and innovative objects, with the perfect integration of design and execution.

30MS is a space of intersection between craft and design, building a future with identity, resolving the transposition of traditional objects to contemporary time and contexts, advocating an important cultural heritage in the affirmation of Portuguese identities.